AMA Amplified · East Tennessee State University
AMA Amplified is the student-led marketing agency at East Tennessee State University in Johnson City, Tennessee. We connect ETSU students with real marketing projects for local businesses, nonprofits, entrepreneurs, and community organizations across East Tennessee.
Who we are
AMA Amplified brings together students from marketing, business, finance, management, entrepreneurship, and related fields to work as one collaborative agency team. Students apply what they are learning at East Tennessee State University to meaningful client work, with experienced guidance, clear expectations, and accountability throughout the process.
Our purpose is simple: help organizations move useful marketing work forward while giving students the hands-on experience needed to become thoughtful, capable professionals. That combination creates value on both sides. Clients gain fresh ideas and focused support, and students learn how to research, plan, create, communicate, revise, and deliver for a real audience.
We support small businesses, nonprofits, startups, entrepreneurs, and community organizations that need practical help with a defined marketing goal. Projects may include website design and development, branding, content creation, social media marketing, market research, campaign planning, and marketing strategy.
Students gain experience with real client briefs, discovery conversations, audience research, creative development, deadlines, presentations, feedback, and revision. The work helps interns build stronger portfolios, professional confidence, leadership skills, and a clearer understanding of where they want to grow.
AMA Amplified is project-based and efficient by design. We begin by understanding the need, the audience, and the desired outcome. Then we bring together the right student talent, keep the client close to the process, and focus on producing useful work without the unnecessary layers of a traditional agency model.
A note from our Agency Director
AMA Amplified gives businesses access to fresh thinking and gives students a place to practice the discipline of real client work. Every project asks us to listen closely, think strategically, communicate clearly, and build something useful.
We are proud to support organizations across East Tennessee while helping the next generation of marketers grow through hands-on experience. Our model keeps teams focused, clients close to the work, and good ideas moving without unnecessary layers of process.
We look forward to building what comes next together.
Best,
Naomi Johnson
AMA Agency Director
What we do
Our teams help clients clarify ideas, understand audiences, and create marketing tools they can use. The scope is shaped around the organization, the goal, and the work that will make the greatest difference.
For prepared projects, our Website in a Day approach brings goals, content, and decision-makers together in a focused sprint designed to move from planning to a working website in one productive day.
We help organizations clarify their message and turn it into useful creative, including brand direction, campaign concepts, social media content, and practical marketing materials.
We research audiences, identify opportunities, sharpen priorities, and build a practical marketing strategy the organization can understand and act on.
A different kind of agency
Every project begins with the audience, the goal, and a clear definition of success.
Emerging marketers bring fresh perspectives while working with guidance, feedback, and accountability.
Our work supports organizations across East Tennessee while developing the region’s next generation of marketing talent.
Meet the team
Our students bring perspectives across marketing, finance, management, branding, websites, content, and research. With guidance, they collaborate on real projects for businesses and community organizations.
Area of interestDigital marketing
“During this internship, I hope to strengthen my marketing skills, use them in the future, and help local businesses market themselves.”
Area of interestMarketing / Small Business
“I hope to strengthen my marketing skills and gain practical experience I can apply directly to growing my own business.”
Area of interestWebsite Development
“Through the AMA Amplified internship, I hope to build stronger marketing skills for my future endeavors and gain a deeper understanding of web design so I can help other businesses with their marketing.”
Area of interestMarket Research / Content Creation
“I hope to gain valuable marketing and professional business skills that I can carry throughout my career.”
Area of interestMarketing Strategy
“I want to grow my marketing skills by assisting and elevating my local businesses.”
Area of interestBusiness Operations and Marketing
“I hope to gain hands-on experience in marketing and client projects while developing skills that I can apply to business management and operations.”
Area of interestWebsite Design / Creation
“I hope to gain experience and new ideas while helping businesses with marketing and website design through the AMA Amplified internship.”
Area of interestEntrepreneurship
“I hope to gain experience helping clients and the community while expanding my knowledge of marketing.”
Areas of interestCreation, Sports Marketing, Digital Marketing, Social Media, and Entrepreneurship
“My goal at AMA Amplified is to gain more marketing experience in areas that genuinely interest me, express my creativity, and learn more about myself in the process.”
Areas of interestSocial Media Marketing and Branding
“I hope to gain hands-on professional experience, strengthen my marketing skills, and build connections with others in the field.”
Area of interestBranding
“I hope to gain real-world marketing experience and work with small businesses in East Tennessee so we can grow together.”
Area of interestDigital Marketing
“I hope to gain real-world marketing experience and help my community in the process!”
Area of interestInternational Relations
“I would like to gain valuable experience for my future career.”
Area of interestSocial Media Marketing
“I hope to better my skills and grow my resume.”
Area of interestSocial Media Marketing
“As Agency Director I hope to gain more hands-on and leadership experience working with real clients while strengthening my skills in social media marketing, content creation, branding, and marketing strategy.”
Internship sponsor
CloudWise Academy helps connect classroom learning with real-world experience for AMA Amplified interns.
Visit CloudWise Academy ↗
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